Saracens appear to have signed a lucrative deal with Allianz who will sponsor the shirts and get the naming rights to the new stadium.
Let's hope that our new era starts with a move into brands that are globally,Europe-wide or even nationally known companies.
I think English professional rugby is making big strides and we need to make sure we don't get left behind - on and off the pitch.
Allianz is a big sponsor and again its an Insurance EC3 based sponsor . EC3 provides most big sponsors for UK rugby There is a very substantial rugby bias over say football in this part of the city. The biggest club support is traditionally divided between Wasps and Quins with Saracens making serious inroads in recent years particularly with new supporters. Whichever team can provide a product that engages this lot corporately and privately will do very well
Meanwhile I guess Pickelhaube sales will pick up in the Barnet area!