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O/T A clever business idea and good use of dead space
Boooo (IP Logged)
12 September, 2018 18:02
I don't know how profitable it is, but the business idea makes sense.
And great views for work and meetings.

I wonder if it could be run at the Ricoh too?

Anyway, ex-Quins, Matt Hopper and Iconic Workspace.

Article with images...

Matt Hopper launches Iconic Workspace

Former Harlequins centre Matt Hopper has teamed up with good friend and former Cardiff Blues and Leicester Tigers lock Iain Dickson to launch Iconic Workspace, a unique start-up company which offers modern spacious office space at some of the best sporting arenas in the UK. We sit down with Matt to find out more.

Can you explain how Iconic Workspace was established?

Iconic Workspace is an idea which was formed in 2017 over lots of coffee. We wanted to tap into a market which is currently very trendy, having the opportunity to take your workspace to different and unique venues. It was from there we started to think about the dead space at sporting venues and the special atmosphere you find at stadiums around the country. Having played for Harlequins for a long time I initially set up a meeting with the club Chief Executive, David Ellis, to explore the opportunities available at the Stoop. It was a great conversation and we spoke about converting the corporate boxes during the week to unique and exclusive office space for businesses. It required a lot of thought and planning, and we spoke to a designer to better understand how we could make the most of the spaces available to push ahead with the launch. We now offer a range of packages to businesses, which include free parking and bike locking, flexible office configurations, free tea and coffee, unlimited phone call space, super-fast Wi-Fi and printing facilities, a 20% club shop discount, exclusive player access and opportunities to attend a range networking events.

Launching at the Stoop, is the plan now to expand into more sporting venues?

Absolutely, thatís our main goal. It was extremely important to have the Stoop as our flagship venue. I loved my time playing for Quins and I wanted to remain involved with the club post-rugby. Everyone at the club have been extremely positive towards the idea and itís been great to work together to successfully launch the business. We are now deep in planning to expand our business into a range of iconic sporting venues in the UK. Hopefully we can replicate the set up at the Stoop and produce a great offering of venues in the next few years.

What has been the best aspect about launching this business?

Itís been a great learning experience and something which has constantly challenged us. From creating the idea, to formalising a business plan, to speaking to potential clients, marketing the product and ultimately establishing a brand which we feel will be sustainable in the long-term. Itís been very challenging at times, weíve had to clear many hurdles, but itís been massively enjoyable and given us all such a buzz of excitement.

Can you touch on the support you will be providing to Restart Rugby as part of your launch?

Yes, we are extremely excited to be supporting Restart Rugby. We will be dedicating 5% of all profits to the charity. Player welfare and mental health is a topic I have always been extremely interested in and we are very proud to be supporting such an important charity.

How can you book your workspaces?

The best way to get learn more about what we can offer your business is to visit our website and find the package that best works for you. From there you can drop us an email on or give us a call on 07841 332119 to chat through your workspace needs. Subsequently, you can speak to Harlequins who will also provide information about the opportunities available at the Stoop.

To find out more and to book your workspace please visit: or follow @iconicworkspace on Twitter or @iconicworkspace on Instagram.

Re: O/T A clever business idea and good use of dead space
StevieWasp (IP Logged)
12 September, 2018 20:12
I once did some contract work for a company that were located in Sheffield United's football ground at bramall lane.

Their office had a hugely resided you view of the football pitch whereby you could only see one goal and a penalty area.

5 years later, they were priced out due to the rent going up by 500%
This was due to supposed on pitch successes which made the offices more desirable.

Since then, I've always felt that it's risky to house your business in a sporting complex because your costs may have some links to the success of the team, however, you're unlikely to reap any of the benefits

Re: O/T A clever business idea and good use of dead space
bald.paul.101 (IP Logged)
13 September, 2018 09:01
some of the boxes at the ricoh already double up as Hotel rooms with pitchside views.

Re: O/T A clever business idea and good use of dead space
Lwasp (IP Logged)
13 September, 2018 18:05
I know people who do this at the Oval. They kicked out for Internationals, but during the domestic cricket matches they can remain and have actual sport to watch during the working week rather than just an empty pitch.

It does require you to be able to relocate when the box is needed however.

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