What has changed?
The salary cap has been introduced and - it appears - enforced a bit more. This makes more English teams capable of winning their division. On top of that, therefore (perhaps it was the intention of the salary cap), the English Premiership has become far more competitive - but also much more attritional.
As we all know (but the Celts reject this line of reasoning), every game in the AP is a matter of life and death. Hence, not much juice left for fripperies such as the Heineken.
The question for us is:
Do we love club rugby per se
? (I do).
And, is that at the expense of European competitions and internationals?
Probably, it is...
*I could agree with you - but then we'd both be wrong...*