Dimes desperately wanted to be CE. He will be good at it.
However there's no way he's not going to be continually involved in 'directing the rugby'.
He also appears to be rather good at 'PR'. I know Swanny is working hard behind the scenes, but I can hardly remember a day since he arrived when Sale didn't get a mention in the MEN. He's got some work to do to get the attention of the Dailys and the BBC; it took me some time to get todays Sale game score!
He won't stay for ever, nobody does, but he's doing OK so far.
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