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Re: Upgraded from whingers to f***wits <sigh>
Posted by: iBozz
Date: 21/12/2012 11:25
No, Holleh, the PR department aren't the coaches and aren't responsible for what goes on on the field - but they are responsible for the unbelievable spinning that is designed to detract from our abysmal performance this term.

When PR departments revert to being truthful, then we'll start believing what is said rather than automatically thinking the opposite.

PR these days is frequently the equivalent of crying wolf too often with the inevitable consequence?

One of the first rules of Business Continuity and Disaster Recovery Planning is don't lie and, as far as possible without harming yourselves further, tell the truth - I again cite Perrier and Tylenol as two classic textbook examples.

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