As others have said, think with any reaction to this it needs to be carefully thought out.
Has there been a reaction? There was a statement expressing some regret, apologising for distress. I do expect a bigger "reaction".
Who's the John Mitchell character who can fly in and resolve the off field media and supporter side? Rescuing this part of the organisation may well be even more critical than the on field stuff.
I'd like the management of this organisation to take a broader look at the culture it is attempting to develop. In particular its relationship with its fans, or customers perhaps, and its media profile.
Events on the pitch are not entirely in the clubs control, how it behaves off it, especially in tough times is. Honesty, reliability and a clear set of values can be maintained, if not bettered during times like these. Several of our rugby peers have responded to troubling times well and have gone on to flourish, often sweeping away old school ideas and achieving a sense of rehabilitation and place.
That's my challenge to them, are they happy with media perception, the state of the brand, the feelings of the supporters? You can't guarantee a winning team, but focus on what you can control.
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