Having worked in PR, my first reaction to this story was that this is a case of instant dismissal. This is not, as some have put it, a case of a young girl making a silly mistake. This is a case of a professional manager having committed what in her profession a deadly sin.
But, having said that, standards have slipped and, in the young lady's defence, she is by no means the first member of Sale Sharks management to talks of good Sale supporters in exactly the tone she has adopted (albeit not using that particular word). So it's very likely she will have been influenced by the atmosphere around her. Given that scenario then I guess a reprimand is about right.
What is disturbing is that it now appears that Ms Nowrouz is editor of the official website which should be a serious and professional means of communication between the club and the outside world headed up by a serious communications professional.
The fact that John Everton has gone and that Ms Nowrouz, a spin merchant, has been put in charge is a serious error or senior management and demonstrates clearly just what the senior management think of their public.
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