Re: Something will have to give...
Finance director Alan Quantick
We always knew being promoted into the Aviva Premiership would make a difference and so it proved as we raised our annual income from £4.62m in 2010 when we were in the Championship to a figure of £8.26m for 2011 in the Premiership.
Perhaps not surprising, given the hike in ticket prices. £41 for their Grandstand, as against £38 for Gold in the East, but no advance discount, whereas you can get Gold for £33 in advance at Sixways. Their equivalent of the Mad Stand £32, as against £28 (or £23 in advance). £26 for standing, albeit covered, against £21 (£16 in advance).
Perhaps if we increased our prices, including season tickets, to Chiefs levels, and did away with advance discounts, we would break even too? I'm sure no-one would mind.
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