Harlequins is a world famous club. People in Timbuktu with no interest in rugby (are there any?) recognise the shirt.
Today I downloaded an app about obscure 2000 year old Latin poetry. Why isn't there a Quins app? Glad to hear there may be soon.
Rugby is a massive force for good around the world,being relatively untainted by corruption and greed with which many associate FIFA/wendyball. Quins can be at the forefront of spreading the word. If you're a goatherd in the Hindu Kush being introduced to rugby [www.afghanrugby.com
] you'd want to support a famous team and having that digital connection will go a long way.
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