Richard Lamb explains more:
Over the weekend there has been some coverage in both the Rugby Times and Rugby Paper regarding a consortium called ‘Fresh Start’ who are looking to take a controlling stake in London Welsh.
Rather than allow rumours to spread, we thought it right to clarify what our aims and objectives would be if the group were successful in this bid. We had an initial conversation with Kelvin last week and hope to have further talks this week or next with regard to mapping out the future.
Our vision is clear, that London Welsh becomes a well managed, commercially viable rugby club. Everyone wants to watch great players and the team become hugely successful on the pitch, however the budget has to match the income. Unfortunately this has not been the case in recent years and if the club wants to survive in these challenging financial climates then realistic budgets have to be set in future.
With the ongoing support of Kelvin and the RFU, we would look to put in place funding for the next 3 years which would allow the club to re-group and move forward. In the short-term this may not be Premiership rugby and history shows the folly of chasing the next level up only to result in disaster – Rotherham and West Hartlepool being prime examples. For us financial security is the key.
Whilst the club has a great history this has not materialised into commercial revenues. Sponsors have been lost and there has been a lack of engagement with the local community - an area that is key to the success of any rugby club. These areas need to be tackled and the reasons for not growing this revenue line understood and resolved.
The issue of where London Welsh plays in future must also be addressed. This should be done openly and with consideration of all core constituents. Not being able to play teams at home in the closing stages of the play-offs, when revenues should be maximised, must be resolved. We need to plan for all games during the season rather than just some.
In terms of the supporters and the Amateur club, we want to ensure they remain the heartbeat of London Welsh. Initial conversations have been had with elements of the Supporters Club with a view that, at some point, the supporters become stakeholders in the club. Not for investment, but as a compass for how the club is faring and future direction.
Fresh Start includes a number of investors from the London Welsh Consortium but without any of the previous management team involved apart from me. Our aim is to try and put together a model that works going forward and has the best interests of the club at heart. Our potential investors are all local businessmen who will be announced in due course.
I am more than happy to field questions, direct or via email, as we work with Kelvin to understand the future of the club.
Richard Lamb
richard@luciddirect.co.uk
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