Performance sports brand unveils 2009 ColdGear baselayer range
Temperature-sensitive website helps athletes crush the cold with UA ColdGear

           

Under Armour, Inc., the originator of performance apparel and accessories, unveils its autumn/winter campaign to promote its pioneering baselayer, the ColdGear Mock.

Under Armour's ColdGear Mock achieves the impossible by keeping athletes warm without weighing them down. It is a revolutionary thermal baselayer that features a double-sided fabric that wicks moisture from the skin, circulates body heat and controls odour by preventing the growth of odour causing microbes.
The Mock is available in two fits: Compression is Under Armour's signature "second skin" fit – a tight fit that promote muscle performance and fast recovery. Fitted provides warmth without the squeeze – the Mock sits right next to the skin without compression.

To promote the ColdGear Mock, Under Armour created a temperature-sensitive website which includes a Weather Watch Barometer that monitors a user's local temperature and changes the site's 'skin' to reflect how cold it is outside.   www.underarmour.com/baselayer

Peter Maher, President, Under Armour Europe, said: "The ColdGear Mock is Under Armour's signature performance sportswear. Athletes of all disciplines rely on our ColdGear to perform at the top of their game; they know that UA ColdGear is the only baselayer that really keeps them warm when it's cold. The new temperature sensitive website reacts to real-time weather to highlight the perfect conditions for maximum benefits from a ColdGear Mock."

When the temperature drops below 13 degrees Celsius – the ideal temperature to wear an Under Armour Mock – it is officially ColdGear weather.

Jamie Roberts (Cardiff Blues Rugby Club) said "Under Armour® ColdGear® is the first thing I put on for training and matches; it keeps me warm, dry, and gives me the edge I need."

www.underarmour.com/baselayer

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