O2 today announced it has extended its contract with the RFU to continue as the official sponsor of England Rugby for a further four years.
The £4 million per season deal was revealed at Twickenham Stadium by England Team Manager and former captain Martin Johnson, and O2 CEO Ronan Dunne. The deal will run until August 2012, taking the partnership beyond the 2011 Rugby World Cup in New Zealand, and for the first time O2 will also sponsor the England women's rugby team, who are the current European Champions as well as being the RBS 6 Nations champions three years running.
O2 have been sponsor of the England Rugby Team for the past seven years, during which England won the Rugby World Cup in 2003 and reached the final in 2007, and the partnership is one of the longest running sports sponsorships in the UK. Through the new contract O2 will continue to support the RFU's community rugby initiatives such as the current Scrum on the Beach series, and will also establish O2 as the exclusive telecommunications provider to both the RFU and individual England squad members, and provide an extensive package of rights including ticketing and hospitality at matches.
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