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Re: Brentford - The proposed stadium changes
Posted by: olw131
Date: 11/10/2017 19:29
Cornish boy
You do get the feeling the reduction in proposed commercial facilities at the Brentford site may have thrown a bit of a spanner in the works.
Slightly less sure that this is happening than a few months ago. May well be wide of the mark there though. All of this is guess work to an extent.

I agree that the changes have possibly derailed the deal as now there would appear to be nothing more to the 'relationship' with Brentford than a pay to play contract similar to the MadStad.

Being honest, I see the next 12 months as a real defining moment in the history and future of LI as a professional club.
I really hope when we look back we can celebrate it as a positive defining moment, but I worry that may not be the case.

You are right. Wouldn't it just be great if a rich investor came along and we got our famed new stadium off the M25?

Really, I think we need our own stadium to be financially self sustainable. If the club has any long term ambition they need to push harder to find a sugar daddy, simple as, as clearly the demands of running a Premiership club (without any off-field revenue) are totally unsustainable.

Our World Class Facilitiesô at Hazelwood are a great start. But surely now is a great time to push for following on from that - if the club's looking to transition somewhere else we may as well make a long term investment.

In the short term, though, the club has so much work to do in terms of marketing within the Reading area, or even just communicating about the potential for a move. It's been commented on so many times yet there's still dead silence. No amount of social media marketing, with presumably the fairly mixed demographic of our supporter base, will ever make up for at least trying to bump up attendances via other methods (cheap tickets, or free as a one off, to local schools and businesses just as Wasps did at the Ricoh) in the meantime.

Of course, I am basing this all on assumptions, and I am no business expert. I may be totally misinformed, and we could be fighting tooth and nail behind the scenes to advertise on Reading's radio, to get something up on a billboard in Reading, to be contacting local businesses and offering discounted tickets to schools, hospital staff, workers at the Thames Valley Business Park, etc. Something tells me this isn't the case, though.

That being said - it could be a lot worse with all eyes on Worcester at the moment....

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