RAGING BULL DEBUTS A/W LEISURE & SPORTSWEAR RANGE ON NEW E-COMMERCE WEBSITE
18th September 2009, Gloucestershire

- ‘Kit Builder’ wizard enables rugby clubs to create own shirt and short designs
- Raging Bull embraces social media with exclusive online rugby community

http://www.ragingbull.co.uk

England legend Phil Vickery’s performance rugby wear and leisure clothing range is the fast-growing clothing brand of choice for rugby players and fashion-conscious fans. The new-look website debuts Raging Bull’s new season collection, which includes new designs across Vickery’s sportswear and casual capsules, including his flagship signature rugby jersey, brushed hoody, new long sleeve rugby and sweat pants too.

The website incorporates all-new Spin Me photo-technology, which allows customers to view clothing in 360 degrees and zone-in on the attention to style, detail and quality fabrics used.

Other new features on the site include the ‘Club Shop’ facility that allows clubs to have their own bespoke shop featuring a range of their team wear and club apparel, for all their members and friends to buy direct online! There is also a section for customers, clubs and fans to feedback product comments and build a ‘wish lists’ for future purchases. The new site will highlight featured club shirts and ‘shirts with a story’ that have been inspired through personal experiences and the history and passion of the game.

Rugby clubs can now also create their own team strips using ‘Kit Builder’, Raging Bull Sportswear’s revolutionary online shirt and short design wizard. Fun and easy-to-use, it is ideal for clubs or groups who want to create their own bespoke team kit designs, allowing kit managers to select from a range of styles, materials and colours, and customise them all at the click of a button.

For the ultimate rugby fan Raging Bull has developed a ‘Limited Edition Rugby’ which features a unique design of rugby shirt that is exclusive to Raging Bull and only available for a limited time period, solely on a pre-order basis.

Part of the website is dedicated to Vickery’s new grassroots online rugby forum, which encourages rugby fans to get online and talk to others about the sport. Vickery is launching a comprehensive social media presence with Twitter feeds and a Facebook group giving behind the scenes updates and exclusive information and promotions.

Follow Phil Vickery on Twitter:

Phil Vickery, founder of Raging Bull, said: “I am thrilled with the success of the Raging Bull brand; it’s all about performance and quality. People come up to me on the field and in the street and ask where they can buy our gear, so I am really proud of the new website which carries all our new season sportswear and a great-looking autumn leisure range.”

The website was constructed by Cheltenham-based Magnetize Ltd.

About Raging Bull Limited

Located in Gloucestershire, Raging Bull Limited is the official Phil Vickery range of, branded sports and leisurewear, matching high performance with durability, quality, design and attention to detail. Available to buy online at www.ragingbull.co.uk or the RFU, Wasps, High & Mighty and leading independent stores. Also stocked at Debenhams as a concession.

Phil Vickery MBE England rugby and prop forward for London Wasps, is a member of the successful Rugby World Cup winning team of 2003 and a finalist in 2007. A major force in the world of rugby, he is recognised as one of the finest front row forwards in the world, combining awesome scrummaging technique with superb handling skills. Phil established the clothing brand in 2003 to offer a range of clothing that looks good on and off the field.