By Kath
November 7 2009

Rugby is becoming a tougher game, harder hits, players heavier, taller, recovery times longer.They also play & train in some cold wintry weather. The protection for the body to stay warm during the cold weather has been recognised by Under Armour Inc., launching their pioneering baselayer, the ColdGear Mock. hey even have their own website checking the temperature www.underarmour.com/baselayer

Performance sports brand unveils 2009 ColdGear baselayer range
Temperature-sensitive website helps athletes crush the cold with UA ColdGear

           

Under Armour, Inc., the originator of performance apparel and accessories, unveils its autumn/winter campaign to promote its pioneering baselayer, the ColdGear Mock.

Under Armour's ColdGear Mock achieves the impossible by keeping athletes warm without weighing them down. It is a revolutionary thermal baselayer that features a double-sided fabric that wicks moisture from the skin, circulates body heat and controls odour by preventing the growth of odour causing microbes.
The Mock is available in two fits: Compression is Under Armour's signature "second skin" fit – a tight fit that promote muscle performance and fast recovery. Fitted provides warmth without the squeeze – the Mock sits right next to the skin without compression.

To promote the ColdGear Mock, Under Armour created a temperature-sensitive website which includes a Weather Watch Barometer that monitors a user's local temperature and changes the site's 'skin' to reflect how cold it is outside.   www.underarmour.com/baselayer

Peter Maher, President, Under Armour Europe, said: "The ColdGear Mock is Under Armour's signature performance sportswear. Athletes of all disciplines rely on our ColdGear to perform at the top of their game; they know that UA ColdGear is the only baselayer that really keeps them warm when it's cold. The new temperature sensitive website reacts to real-time weather to highlight the perfect conditions for maximum benefits from a ColdGear Mock."

When the temperature drops below 13 degrees Celsius – the ideal temperature to wear an Under Armour Mock – it is officially ColdGear weather.

Jamie Roberts (Cardiff Blues Rugby Club) said "Under Armour® ColdGear® is the first thing I put on for training and matches; it keeps me warm, dry, and gives me the edge I need."

www.underarmour.com/baselayer