Cardiff Blues
Blues Launch European Kit
European Pink Kit
By Andrew Collins
August 29 2013
Cardiff Blues have launched their 3rd and final kit ahead of the 2013/14 season, a Heineken Cup shirt which continues the pink tradition.
The new kit was launched with a cleverly-done, yet slightly odd video of Josh Navidi washing the shirt ONTO himself. The link to that video can be found here - http://www.youtube.com/watch?v=u3A9TBLCjhk
It completes a summer of change at Cardiff Arms Park; new kits, new pitch, new captain and, following 2 pre-season victories, perhaps a new winning mentality.
The kit will be available from this Saturday, any fan who visits the Cardiff Bay Beach or the Arms Park shop this Saturday wearing pink will be given 10% discount and any Season Ticket holder at Cardiff Blues wearing pink can claim a 15% discount.
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Stumbleupon29/08/2013 12:02
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29/08/2013 14:31
The video just says to me 'We wanted to make a kit for females to buy.' Its like a diet coke advert to me?
Not that guys wont and cant buy the pink shirt. The marketing just suggests it is for females?
Quote:Owen88
Interesting that they have brought out another pink kit. Its not too bad but the home hoops shirt is by far the best kit.
The video just says to me 'We wanted to make a kit for females to buy.' Its like a diet coke advert to me?
Not that guys wont and cant buy the pink shirt. The marketing just suggests it is for females?
Yeah, that does seem silly. I must be honest, of all out pink kits I think this is the one I'd be most likely to buy, so a bit dull to market it exclusively to women.
Oh well, I think we'll let them off this one seen as absolutely everything the marketing team have done lately has been a 10000% improvement on previous years.
I'm getting the Blue one anyway, flipping love it!
Admin of theArmsPark.co.uk,
Make Noise and You Will Be Heard!
Tempted to buy this.
Quote:cardiffstu
Like the jersey, hate the video. After the nonsense with the Birds and Booze, the advert screams lunacy.
Tempted to buy this.
I like the vid. Its a bit whacky but isnt crass like those awful t-shirts.
And unlike those t-shirts the vid seems to appeal to girls...
03/09/2013 16:44
What's weird about the vid? Can't see it myself, anyhoo for me it's another tick in the positive box for who ever is running the marketing dept this summer. Keep it up!
Quote:CaerphillyBluesfan
Got to be fair, I quite like it too, much nicer than the other pink kits we've had.
What's weird about the vid? Can't see it myself, anyhoo for me it's another tick in the positive box for who ever is running the marketing dept this summer. Keep it up!
A magic shower that paints pink jerseys on people? Its slightly freaky.
Nice shirt though. Obviously not supposed to appeal to old gifts like us!
